After a regional agency search, Bright Ideas Group was awarded the contract to develop a new brand identity for Goldsboro-Wayne County, North Carolina in Fall 2000. Utilizing the results of a new research study that had recently been conducted, we developed a new name, branding position, web template, and graphic identity for the region. We have completed a web site, rack brochure, visitors guides and a series of print ads for Greater Goldsboro. The tourism department is a new branch that is managed in cooperation with the city and county governments, in affiliation with the Chamber of Commerce. This was a grassroots project that basically had to be developed from scratch. The board has enthusiastically embraced the concepts.

Greater Goldsboro Visitors Guide (PDF 1.5 mb)