NewTown Macon is a public-private partnership of concerned businesses and citizens working together to improve the quality of life in downtown Macon. Bright Ideas Group was retained to develop the collateral materials needed by NewTown Macon in their community challenge to raise 36 million dollars to fund eight primary initiatives. A video, a multimedia presentation, and several collateral projects have been developed to support the NewTown Macon Community Challenge efforts. The invitation pictured won Best of Show Print at the 1999–2000 Central Georgia Advertising Federation’s Addy Awards.